The debut book by fashion and lifestyle designer Clare Vivier, whose eponymous brand has expanded from her Los Angeles home base to become the epitome of bohemian American chic.
In 2008, Clare Vivier, now known as the “Queen of the Clutch,” wanted to create a brand where women could find joy. She started Clare V. as a collection of handbags and accessories, and later introduced clothing and lifestyle designs that embrace classic shapes with uniquely graphic and modern details. The Clare V. aesthetic is an unexpected, colorful marriage of bohemian French chic and relaxed American prep—a reflection of the designer’s style influence and life, which she divides between L.A. and France. Devoid of hardware or logos, the brand places an emphasis on craftsmanship, authenticity, and functionality—while also creating a le cute collection designed for women by women.